We had a great example of how to approach a radio station recently from Echoviolet.
This was the email they sent:
Hi BCB Radio, We are Echoviolet, Alternative rock band from Bradford. We would love to be considered for the Track of the week! We have submitted the form from the website, but just sending an additional email with some extra information, links, photo, etc
I Have attached an Mp3 of the song, A photo of our band, as well as a short EPK and a link to our website (which has more information).
Come Back Home (The song we have submitted for track of the week) is a song about World War 2 and is about anyone who has had family or friends who have served in the military. It’s our band 4th single, our first release this year. The single has a Cinematic, Pink Floyd feel and the release is in build up to our EP which is out in a few months time. The single was leased on the 20th February.
We have 4 members in the band, Rowan Minnis age 28 (Guitar), James Whiteley age 28 (Vocals, Guitar), Charlotte Addinell Age 22 (Drums) and George Gales age 18 (Bass). So we have 2 members who are under 25 in the band.
Our website with more info: https://www.echoviolet.com/
Facebook: https://www.facebook.com/echovioletuk
Instagram: https://www.instagram.com/echoviolet.uk/
Spotify: https://open.spotify.com/artist/5Jrx7jtjiSPI8FAsjfqy3lWe would love to be featured on BCB Radio and hope you enjoy the track!
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Echoviolet
Why is this so good?
Because they’ve given me everything I need, and made my job easy!
Immediately I’m told they are a Bradford band – very important for Bradford Community Broadcasting – and the style of music. I don’t have time to listen to find out!
But, if I do want to listen, they have made it easy – they’ve attached the MP3. I don’t have to go searching for it, or end up a website where I have to work out which track they are talking about, or create an account to listen, etc.
There’s more information, in a variety of ways. An Electronic Press Kit is a nice touch, but I’ve also got links to a website as well as social media. This all combines to show that the band is simply on it.
I like a website. I think it’s worth having, even if most of the action is elsewhere on the web. Again, just shows an extra level of effort.
They even tell me that they have two members under 25 – they know what I am looking for, and again have made it easy. I don’t have to send a follow up email that says “I like you, I like the track, but our feature is for young people. Are you young people?”
They even sent a picture – great, we can tweet this, and use it when we promote the track.
I’ve got everything I need. This track can become track of the week with very little work from me. This means I can get on with all the jobs I have to do in the too little time available to me.
BCB Radio - Youth Music Live! 